{"id":2454525,"date":"2020-02-13T15:04:00","date_gmt":"2020-02-13T22:04:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/news\/celebrate-4-20-all-year-with-besitos-super-cool-monthly-merch-drops\/"},"modified":"2020-02-13T15:04:00","modified_gmt":"2020-02-13T22:04:00","slug":"celebrate-4-20-all-year-with-besitos-super-cool-monthly-merch-drops","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/celebrate-4-20-all-year-with-besitos-super-cool-monthly-merch-drops\/","title":{"rendered":"Celebrate 4\/20 All Year With Besito\u2019s Super Cool Monthly Merch Drops"},"content":{"rendered":"<div class=\"swift-gallery p402_hide\" readability=\"6.5528255528256\">\n<ul id=\"imageGallery-320884-264\" class=\"gallery list-unstyled\">\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-819x1024.jpg\" data-sub-html=\"Courtesy Besito | Besito (Spanish for \" little kiss is known for its low-dose hexagon-shaped vaporizer pens available in mint grapefruit and blackberry california dispensaries only class=\"h-100\" readability=\"0.5\">\n<div class=\"caption\" readability=\"12\">\n<p><strong>Besito (Spanish for &#8220;little kiss&#8221;) is known for its low-dose, hexagon-shaped vaporizer pens, available in mint, grapefruit, and blackberry (in California dispensaries only).<\/strong><br \/>Courtesy Besito<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-819x1024.jpg\" data-no-lazy=\"1\" alt=\"Besito (Spanish for \" little kiss is known for its low-dose hexagon-shaped vaporizer pens available in mint grapefruit and blackberry california dispensaries only><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-1-1024x682.jpg\" data-sub-html=\"Courtesy Besito | One of the images from Besito's Equity First Alliance campaign, shot by Los Angeles-based photographer Thalia Gochez. \" class=\"h-100\" readability=\"-1\">\n<div class=\"caption\" readability=\"9\">\n<p><strong>One of the images from Besito&#8217;s Equity First Alliance campaign, shot by Los Angeles-based photographer Thalia Gochez. <\/strong><br \/>Courtesy Besito<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-1-1024x682.jpg\" data-no-lazy=\"1\" alt=\"One of the images from Besito's Equity First Alliance campaign, shot by Los Angeles-based photographer Thalia Gochez. \"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-2-1024x1024.jpg\" data-sub-html=\"Courtesy Besito | A sampling of Besito's 4\/20 campaign swag.\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>A sampling of Besito&#8217;s 4\/20 campaign swag.<\/strong><br \/>Courtesy Besito<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/highcountry-atw-021320-2-2-1024x1024.jpg\" data-no-lazy=\"1\" alt=\"A sampling of Besito's 4\/20 campaign swag.\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"caption-toggle\"><a href=\"https:\/\/www.aspentimes.com\/news\/celebrate-4-20-all-year-with-besitos-super-cool-monthly-merch-drops\/#\" class=\"show-captions\">Show Captions<\/a><a href=\"https:\/\/www.aspentimes.com\/news\/celebrate-4-20-all-year-with-besitos-super-cool-monthly-merch-drops\/#\" class=\"hide-captions\">Hide Captions<\/a><\/p>\n<\/div>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">It might be a stretch, but in 2020 the cannabis community gets to celebrate their favorite holiday 12 times (on the 4th of every month) and not just once on April 20 as it has been observed annually since the 1960s in honor of the designated time a group of Bay Area high school students snuck out for their daily afternoon smoke session.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">The California-based cannabis vaporizer company Besito has taken this rare occurrence in time and turned it into a super cool merchandise campaign to support the <a href=\"https:\/\/www.equityfirstalliance.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Equity First Alliance (opens in a new tab)\">Equity First Alliance<\/a> (EFA)\u2014a nonprofit that according to its website, \u201cWorks to advance equity in the cannabis industry, to repair harms of the War on Drugs, and to seek justice for those who have been most harmed by it.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Last September, Besito launched a formal partnership with EFA and committed 1% of all profits to supporting its goal of facilitating automated expungement and providing easily accessible health, employment, and legal resources for those in need of restorative services. Two months later, the brand released the short film <a href=\"https:\/\/www.youtube.com\/watch?v=Yc-SmtgAga0\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u201cA Record Shouldn\u2019t Last A Lifetime\u201d (opens in a new tab)\">\u201cA Record Shouldn\u2019t Last A Lifetime\u201d<\/a> as a call to action and urgent reminder of the moral obligation of those who are profiting off of the legal cannabis industry to fight for equity and reparative justice.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">\u201cWe believe it\u2019s an enormous privilege to work in a legal, regulated cannabis industry given the criminalization of this plant and sacrifices so many have made before us,\u201d Besito founder and CEO Maggie Connors told me via email. \u201cThe failed War on Drugs has devastated people of color and we believe that it\u2019s our industry\u2019s moral imperative to help repair the harms caused to these marginalized communities.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Besito has raised thousands of dollars to date for EFA from its best-selling line of stylized, disposable vaporizer pens, which are sold through dispensary partners and delivery services in Los Angeles and San Francisco. Available in mint, grapefruit and blackberry, each naturally derived flavor is blended from social-friendly sativa strains and promise \u201ca happy high\u201d with a 2:1 THC to CBD ratio. Besito\u2019s clean cannabis oil blends are extracted without the use of harmful diluents like Vitamin E, crafted from organically grown plants and tested free from pesticides or unnatural fillers.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">To generate even more awareness (and funds) for EFA, Besito\u2019s 4\/20 swag campaign commenced in January with two monthly merch drops so far including: a logo embroidered crewneck, hoodie, and dad cap with a cheeky chip clip that reads, \u201cI\u2019m high, lol;\u201d a canvas tote bag stamped with one of Besito\u2019s signature slogans, \u201cLess oh, f-k \u2026 more f-k yeah.\u201d Each drop is seasonally inspired, with beach towels coming for the summer and custom Besito ornaments for holiday time.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">\u201cIt\u2019s all about releasing iconic Besito pieces that shape the brand,\u201d Connors said. \u201cWe want our 4\/20 line to go beyond traditional brand \u2018swag\u2019 and create unique pieces that anyone can use in their everyday life. Weed is fun for us, and we want our merchandise to tell that story, too.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Connors, an early-stage cannabis investor, founded Besito in 2017 after receiving an MBA from Stanford and working for close to a decade in brand management and product design for global companies like Apple, Pepsi and Starbucks. With a passion for bringing stylized cannabis products to the market while also giving back to the community, Besito has emerged as a leading brand advocate for LGBTQ rights, criminal justice reform and the advancement of scientific research in cannabis.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">\u201cWe\u2019re so excited to continue to partner with such a diverse class of L.A.-based artists and manufacturers to create bespoke, curated pieces for this line,\u201d Connors added. \u201cAs we solidify our roots in the city we call home, we\u2019re also excited to reveal collaborations with fellow cannabis brands that are in the pipeline. In order to create an equitable industry, it\u2019s important to us to partner with and uplift fellow brands that share our ethical values, as well as our commitment to \u2018highly\u2019 designed cannabis products.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\"><span>Katie Shapiro can be reached at <a href=\"mailto:katie@katieshapiromedia.com\">katie@katieshapiromedia.com<\/a> and followed on Twitter <a href=\"https:\/\/twitter.com\/bykatieshapiro\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@bykatieshapiro (opens in a new tab)\">@bykatieshapiro<\/a>. <\/span><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/celebrate-4-20-all-year-with-besitos-super-cool-monthly-merch-drops\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Besito (Spanish for &#8220;little kiss&#8221;) is known for its low-dose, hexagon-shaped vaporizer pens, available in mint, grapefruit, and blackberry (in California dispensaries only).Courtesy Besito One of the images from Besito&#8217;s Equity First Alliance campaign, shot by Los Angeles-based photographer Thalia Gochez. Courtesy Besito A sampling of Besito&#8217;s 4\/20 campaign swag.Courtesy Besito Show CaptionsHide Captions It [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2454525","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-18 15:53:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2454525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2454525"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2454525\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2454525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2454525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2454525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}