{"id":2454594,"date":"2020-02-15T00:00:00","date_gmt":"2020-02-15T07:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=320926"},"modified":"2020-02-16T08:00:27","modified_gmt":"2020-02-16T15:00:27","slug":"health-and-fitness-industry-booming-in-basalt","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/health-and-fitness-industry-booming-in-basalt\/","title":{"rendered":"Health and fitness industry booming in Basalt"},"content":{"rendered":"<div class=\"swift-gallery p402_hide\" readability=\"6.6299802761341\">\n<ul id=\"imageGallery-320926-525\" class=\"gallery list-unstyled\">\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1024x682.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"-0.475\">\n<div class=\"caption\" readability=\"9.5\">\n<p><strong>Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1024x682.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1024x682.jpg\" data-no-lazy=\"1\" alt=\"Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1-1024x713.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Kate Carei completes a round of one arm chest flies on a ball during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.545871559633\">\n<p><strong>Kate Carei completes a round of one arm chest flies on a ball during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1-1024x713.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-1-1024x713.jpg\" data-no-lazy=\"1\" alt=\"Kate Carei completes a round of one arm chest flies on a ball during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-2-1024x714.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Margaret Hjerleid works on longtime patient Sandy Smith during a private ortho session in the Just Breathe pilates and ortho-bionomy studio in Willets on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.602409638554\">\n<p><strong>Margaret Hjerleid works on longtime patient Sandy Smith during a private ortho session in the Just Breathe pilates and ortho-bionomy studio in Willets on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-2-1024x714.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-2.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-2-1024x714.jpg\" data-no-lazy=\"1\" alt=\"Margaret Hjerleid works on longtime patient Sandy Smith during a private ortho session in the Just Breathe pilates and ortho-bionomy studio in Willets on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-3-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-3-1024x682.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Jean-Robert Barbette, center, poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0.47619047619048\">\n<div class=\"caption\" readability=\"11.428571428571\">\n<p><strong>Jean-Robert Barbette, center, poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-3-1024x682.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-3.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-3-1024x682.jpg\" data-no-lazy=\"1\" alt=\"Jean-Robert Barbette, center, poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-4-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-4-768x1024.jpg\" data-sub-html=\"Scott Condon\/The Aspen Times | A sign on Colorado 24\/7 Fitness in Basalt informs 400+ members the business is closed. The gym operator closed shop when the heating system broke. The landlord said it was the tenant's responsibility.\" class=\"h-100\" readability=\"-0.96218487394958\">\n<div class=\"caption\" readability=\"8.6596638655462\">\n<p><strong>A sign on Colorado 24\/7 Fitness in Basalt informs 400+ members the business is closed. The gym operator closed shop when the heating system broke. The landlord said it was the tenant&#8217;s responsibility.<\/strong><br \/>Scott Condon\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-4-768x1024.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-4.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-4-768x1024.jpg\" data-no-lazy=\"1\" alt=\"A sign on Colorado 24\/7 Fitness in Basalt informs 400+ members the business is closed. The gym operator closed shop when the heating system broke. The landlord said it was the tenant's responsibility.\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-5-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-5-1024x682.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Julia Steele, left, Minette Mahoney and Kate Carei stretch after completing an hour HIIT class at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0.95754716981132\">\n<div class=\"caption\" readability=\"12.448113207547\">\n<p><strong>Julia Steele, left, Minette Mahoney and Kate Carei stretch after completing an hour HIIT class at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-5-1024x682.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-5.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-5-1024x682.jpg\" data-no-lazy=\"1\" alt=\"Julia Steele, left, Minette Mahoney and Kate Carei stretch after completing an hour HIIT class at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-6-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-6-1024x686.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Jean-Robert Barbette poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"-0.475\">\n<div class=\"caption\" readability=\"9.5\">\n<p><strong>Jean-Robert Barbette poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-6-1024x686.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-6.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-6-1024x686.jpg\" data-no-lazy=\"1\" alt=\"Jean-Robert Barbette poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-7-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-7-1024x695.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Margaret Hjerleid works on longtime patient Sandy Smith during a private ortho session in the Just Breathe pilates and ortho-bionomy studio in Willets on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.602409638554\">\n<p><strong>Margaret Hjerleid works on longtime patient Sandy Smith during a private ortho session in the Just Breathe pilates and ortho-bionomy studio in Willets on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-7-1024x695.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-7.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-7-1024x695.jpg\" data-no-lazy=\"1\" alt=\"Margaret Hjerleid works on longtime patient Sandy Smith during a private ortho session in the Just Breathe pilates and ortho-bionomy studio in Willets on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-8-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-8-696x1024.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Jean-Robert Barbette poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"-0.475\">\n<div class=\"caption\" readability=\"9.5\">\n<p><strong>Jean-Robert Barbette poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-8-696x1024.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-8.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-8-696x1024.jpg\" data-no-lazy=\"1\" alt=\"Jean-Robert Barbette poses for a portrait in the upper level of his gym in Aspen on Tuesday, Feb. 11, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-9-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-9-1024x695.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Susie Hessel completes a tabata routine during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"-0.47704081632653\">\n<div class=\"caption\" readability=\"9.5408163265306\">\n<p><strong>Susie Hessel completes a tabata routine during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-9-1024x695.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-9.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-9-1024x695.jpg\" data-no-lazy=\"1\" alt=\"Susie Hessel completes a tabata routine during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-10-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-10-1024x682.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"-0.475\">\n<div class=\"caption\" readability=\"9.5\">\n<p><strong>Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-10-1024x682.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-10.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-10-1024x682.jpg\" data-no-lazy=\"1\" alt=\"Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-11-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-11-1024x678.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Elevate Fitness trainer Bonnie Webb explains the movement for the ab exercise at the end of the HIIT class in the gym in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.561946902655\">\n<p><strong>Elevate Fitness trainer Bonnie Webb explains the movement for the ab exercise at the end of the HIIT class in the gym in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-11-1024x678.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-11.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/02\/midvalleygym-atd-021520-4-11-1024x678.jpg\" data-no-lazy=\"1\" alt=\"Elevate Fitness trainer Bonnie Webb explains the movement for the ab exercise at the end of the HIIT class in the gym in Basalt on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"caption-toggle\"><a href=\"https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/#\" class=\"show-captions\">Show Captions<\/a><a href=\"https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/#\" class=\"hide-captions\">Hide Captions<\/a><\/p>\n<\/div>\n<p class=\"STND-STND BodyText DropCap\">When Colorado 24\/7 Fitness in Basalt closed its doors with about 48 hours notice Feb. 7, more than 400 members were left scrambling to find a new place to get their fitness kicks.<\/p>\n<p class=\"STND-STND BodyText\">Fortunately, they didn\u2019t have to look very far since the midvalley has a plethora of options. Basalt has another large gym in operation, two CrossFit centers and numerous boutique workout studios, personal trainers and Pilates studios.<\/p>\n<p class=\"STND-STND BodyText\">And while one door has closed, another is set to open. Longtime Aspen gym owner and operator Jean-Robert Barbette is preparing to open a 7,000-square-foot gym in Willits Town Center in mid-May. He said he is excited about opening a new gym with new equipment in a new building. He had planned the move well before Colorado 24\/7\u2019s abrupt departure.<\/p>\n<p class=\"STND-STND BodyText\">\u201cIf we want to grow, we have to move downvalley,\u201d he said. He will continue to operate the Aspen gym as well, but times are changing. Sixty-two percent of his clients now live in places downvalley from Aspen.<\/p>\n<figure class=\"wp-block-pullquote p402_hide\" readability=\"2.5\">\n<blockquote readability=\"8\">\n<p>\u201cI\u2019d like to say the market is saturated, but there\u2019s plenty of room for competition.\u201dAmanda WagnerPresident and CEO, TAC Fitness<\/p>\n<\/blockquote>\n<\/figure>\n<p class=\"STND-STND BodyText\">\u201cThe middle class is moving away,\u201d he said.<\/p>\n<p class=\"STND-STND BodyText\">While he was working toward expansion into the midvalley, the closure of Colorado 24\/7 worked to his good fortune. Barbette said he had 12 people reserve space at his new gym online just on the day the other gym closed. As of Feb. 10, he had filled nearly all the 200 spaces being offered at $75 per month for gym access and unlimited classes.<\/p>\n<p class=\"STND-STND BodyText\">Barbette bought his space in Willits Town Center so he isn\u2019t at the mercy of a landlord and figuring out how to pay escalating rents. He intends to limit memberships to between 700 and 800 in Basalt.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI don\u2019t want to pack the place,\u201d he said.<\/p>\n<p class=\"STND-STND BodyText\">Customers also can pay for a package that allows them to work out in Basalt and Aspen.<\/p>\n<p class=\"STND-STND BodyText\">Colorado 24\/7 closed after the heating system broke. The landlord said it was the gym owner\u2019s responsibility to fix it. The gym owner said that was financially prohibitive.<\/p>\n<p class=\"STND-STND BodyText\">Ryan Harrington was among the customers who became a workout refugee due to the closure. He had been a member of the gym in that location for 11 years through multiple owners. The attraction was an affordable price, fun people to work out with in classes and good trainers, he said.<\/p>\n<p class=\"STND-STND BodyText\">He also has a punch pass for classes at a competing gym in Basalt, TAC Fitness, so he had alternatives to pursue. Harrington said he is examining long-term options \u2014 looking at the variety of classes being offered, the availability of classes due to crowding and the price. He is resigned to paying more than he did at Colorado 24\/7 and its predecessors, where his rate was $55 per month with unlimited access to classes.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI don\u2019t think there are enough affordable options,\u201d Harrington said.<\/p>\n<p class=\"STND-STND BodyText\">Amanda Wagner, president and CEO of TAC Fitness, said although there are numerous businesses related to health and fitness in the midvalley, there is room for them all.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI\u2019d like to say the market is saturated, but there\u2019s plenty of room for competition,\u201d Wagner said.<\/p>\n<p class=\"STND-STND BodyText\">TAC Fitness\u2019 membership has grown 10% to 20% annually since the gym part of the operation opened in 2013, she said.<\/p>\n<p class=\"STND-STND BodyText\">With swelling populations in Carbondale, Basalt and points in between plus thousands more commuters driving by on weekdays, she feels the market is barely tapped. The number of members at her gym and other health and fitness businesses is just a fraction of the overall population, she noted. Businesses need to find ways to attract the people who would like to workout but haven\u2019t pulled the trigger, for whatever reason.<\/p>\n<p class=\"STND-STND BodyText\">Wagner said there is a growing body of knowledge that exercise helps people live longer at a higher quality of life \u2014 and more people are realizing it and acting. In addition, aging baby boomers realize they cannot just \u201cwork themselves into shape\u201d during ski season anymore. They need to keep up their fitness level at an indoor facility.<\/p>\n<p class=\"STND-STND BodyText\">TAC Fitness has about 1,200 members in its 6,500-square-foot facility. She believes the facility has capacity for as many as 2,000 members.<\/p>\n<p class=\"STND-STND BodyText\">One key to staying in business is rolling with the changes. As more people have joined, Wagner has added more equipment capable of a wider variety of functions, more classes and more trainers. She also added a small group performance center that has been popular.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI pay attention to the trends. I pay attention to the research. I pay attention to our own members,\u201d she said.<\/p>\n<p class=\"STND-STND BodyText\">She also has secured her business future by purchasing her space.<\/p>\n<p class=\"STND-STND BodyText\">Wagner stressed she welcomes competition and believes it\u2019s healthy for the health and fitness industry to offer so many options in the midvalley. Her focus, she said, is to \u201crun my business as well as I can.\u201d<\/p>\n<p class=\"STND-STND BodyText\">While larger establishments such as TAC Fitness and Jean-Robert\u2019s Gym pull in the biggest crowds, multiple niche options exist. Shawn Hunsberger, owner of Elevation Fitness, is the model of adaptability. He entered the fitness business locally in 2002 \u2014 first in small-group training, then as a personal trainer and then as the owner of a full-service gym that was located where TAC Fitness now calls home.<\/p>\n<p class=\"STND-STND BodyText\">He paid $7,744 per month in rent for the large space and felt like he was always struggling to survive. The gym closed in 2013. Since then he has rebuilt a small-group studio and crafted a \u201cstrong and stable\u201d program that has attracted dedicated customers.<\/p>\n<p class=\"STND-STND BodyText\">He noted that nine fitness businesses pop up in a Google search for fitness in Basalt. There also are multiple Pilates and yoga studios.<\/p>\n<p class=\"STND-STND BodyText\">\u201cIt seems a bit saturated,\u201d Hunsberger said.<\/p>\n<p class=\"STND-STND BodyText\">He\u2019s seen a lot of places come and go. A lot of times, it comes down to a high price per square foot that the businesses are paying. It is tough to get enough customers at the price necessary to offset the prohibitive rent.<\/p>\n<p class=\"STND-STND BodyText\">\u201cThere\u2019s just not enough people to sustain that,\u201d he said.<\/p>\n<p class=\"STND-STND BodyText\">Hunsberger said he was fortunate enough to find a 1,500-square-foot space on Park Avenue in the Willits Design Center at a rate that is sustainable. He focuses on small groups, limiting class sizes to eight people so the trainer can give them attention. He remains as passionate as ever. \u201cI want to help out to keep people healthy,\u201d he said.<\/p>\n<p class=\"STND-STND BodyText\">Margaret Hjerleid is another veteran of the local fitness business who used adaptability to her advantage. She opened Just Breathe Pilates Ortho-Bionomy in October 2018 after working at Studio 360 in Willits for 11 years. She had a great experience there but saw an opportunity for working with her client base. She bought a 609-square-foot space in the Willits Medical Center building and has a growing business.<\/p>\n<p class=\"STND-STND BodyText\">\u201cFor me, if you have a special niche, you can do very well,\u201d Hjerleid said.<\/p>\n<p class=\"STND-STND BodyText\">She has a different take on saturation of health and fitness businesses in the midvalley. Pilates is a foundation that focuses on how you organize and move your body.<\/p>\n<p class=\"STND-STND BodyText\">\u201cPilates is not meant to be your end-all,\u201d she said.<\/p>\n<p class=\"STND-STND BodyText\">So instead of being possessive of her clients, she encourages them to go try other fitness businesses for workouts. She refers numerous clients to personal trainer Kate Lokken at TAC Fitness, for example.<\/p>\n<p class=\"STND-STND BodyText\">Hjerleid said she focused for years on honing her Pilates service \u201cand getting it right to me.\u201d<\/p>\n<p class=\"STND-STND BodyText\">\u201cDo what you love to do and do it really well,\u201d she said.<\/p>\n<p class=\"STND-STND BodyText Tagline\"><a href=\"mailto:scondon@aspentimes.com\">scondon@aspentimes.com<\/a><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/health-and-fitness-industry-booming-in-basalt\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attendees of the 6 a.m. HIIT workout run through the supersets at Elevate Fitness on Friday, Feb. 14, 2020. (Kelsey Brunner\/The Aspen Times)Kelsey Brunner\/The Aspen Times Buy Photo Kate Carei completes a round of one arm chest flies on a ball during a 6 a.m. HIIT workout at Elevate Fitness in Basalt on Friday, Feb. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2454594","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-18 15:27:21","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2454594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2454594"}],"version-history":[{"count":1,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2454594\/revisions"}],"predecessor-version":[{"id":2454621,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2454594\/revisions\/2454621"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2454594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2454594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2454594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}