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<\/div>\n<\/div>\nThe Aspen Chamber Resort Association won\u2019t exactly be tooting its promotional horn for tourism this summer, but it wants to be ready to pitch visitors when public health orders and restrictions are scaled back. <\/p>\n
The organization \u2014 which is in the business of promoting local businesses \u2014 unveiled to its members Tuesday ideas for a tourism recovery plan that would launch when public health orders allow tourism to resume. That could be later in the summer or beyond.<\/p>\n
Typically during this time of the year \u2014 when the lifts are closed and business has settled down for the offseason \u2014 ACRA typically would be preparing for its biggest event of the summer, the Food & Wine Classic in Aspen, and a host of other large draws that have been canceled including the Aspen Ideas Festival in late June and early July, and the JAS June Experience concert series. <\/p>\n
\u201cWe get it,\u201d ACRA President Debbie Braun said during the organization\u2019s board of directors meeting, which was held over the Zoom video-conference platform. \u201cUntil the public health order is lifted, we understand lodging probably won\u2019t be opening \u2026 and that public gatherings are a ways away. But if we don\u2019t start putting things into place right here and now, and getting some commitments, we won\u2019t be ready to reopen.\u201d<\/p>\n
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