{"id":2458194,"date":"2020-05-08T00:00:00","date_gmt":"2020-05-08T06:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=325453"},"modified":"2020-05-08T00:00:00","modified_gmt":"2020-05-08T06:00:00","slug":"were-open-bristlecone-mountain-sports","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/were-open-bristlecone-mountain-sports\/","title":{"rendered":"We\u2019re Open: Bristlecone Mountain Sports"},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-050820-1-768x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-050820-1-768x1025.jpg 768w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-050820-1-225x300.jpg 225w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-050820-1-1151x1536.jpg 1151w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-050820-1-1535x2048.jpg 1535w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-050820-1.jpg 1919w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"><\/p><figcaption><strong>John Charters and Bristlecone Mountain Sports in Basalt is open for business for everyone&#8217;s outdoor recreation needs.<\/strong><br \/><em>Courtesy photo<\/em><\/figcaption><\/div>\n<\/figure>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Business name<\/strong>: Bristlecone Mountain Sports<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Address<\/strong>: 781 E. Valley Road, Basalt, CO 81621<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Phone<\/strong>: 970-927-1492<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Web<\/strong>: <a href=\"http:\/\/www.bristleconemountain%E2%80%8Bsports.com\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.bristleconemountain\u200bsports.com<\/a><\/p>\n<div class=\"row\">\n<div class=\"col\" readability=\"6\">\n<div class=\"row at-donation at-donation-mobile p-0\" readability=\"7\">\n<div class=\"col-xl-4 p-2\">\n<div data-bg=\"url(https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/03\/AT-logo-white.png)\" class=\"p-0 mt-2 mb-2 h-75 text-center rocket-lazyload\">\n<p><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/03\/AT-logo-white.png\" class=\"logo m-0 p-0 invisible\"><\/p>\n<\/div>\n<\/div>\n<p><h3 class=\"d-inline mr-3\">Support Local Journalism<\/h3>\n<p><button class=\"btn d-inline\" type=\"button\" onclick=\"handleDonationButtonClickMidArticle()\">Donate<\/button><\/p>\n<\/div>\n<p><\/div>\n<\/div>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Email<\/strong>: <a href=\"mailto:info@bristleconesports.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@bristleconesports.com<\/a><\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Instagram<\/strong>: @bristleconemountainsports<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Aspen Times<\/strong>: How have you gotten creative during this time? What have you done to keep your customers engaged?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Bristlecone Mountain Sports<\/strong>: Prior to buying the store three years ago, Bristlecone didn\u2019t really have an online presence nor did we actively communicate with our customers over the internet. We started that almost right away with a Facebook and Instagram presence and a monthly email newsletter for those customers who signed up with us to receive information. When the pandemic hit we really leaned in hard on using these platforms to engage with our customers on how we were doing, what was happening at the store and how they still could connect with us to get essential items they needed, like supporting the mad rush on AT supplies for uphilling when Skico was forced to close. I do have to give a huge shout-out to Skico for continuing to let us recreate on their mountains! These platforms really have become a vital link to our customers and how we communicate with them and I expect it will be one of the lasting changes we will see going forward.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: What\u2019s the most important thing the community can do to support you?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>BMS<\/strong>: Honestly, we have the best customers in the valley! All we can ask for is for people to continue to think of their local businesses first, before moving online. It\u2019s the whole shop local mentality. Sure, shopping online is easy and we all do it, but I also think people really enjoy having a local shop to come into, to try things on, to see the color and fit in person or find that one thing you didn\u2019t know you needed until you see it and then buy it locally. Primarily it helps keep locals employed so they can be locals, but it\u2019s also a huge social experience that is sorely missing right now. Can you imagine a community without local shops? I can\u2019t think of anything worse and more sterile.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: Where can we find your most current offerings and updates?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>BMS<\/strong>: Thankfully right now we are open every day of the week so the best bet is to come on in and see all the new spring merchandise. We have daily Instagram and Facebook postings that highlight all our new products. Please follow us there @bristleconemountainsports and as I said we send out a monthly email highlighting what we are doing in a little more detail so let us know if you want to join that by calling the store at 970-927-1492 or come see us and sign up in person. As far as I know, spring and summer are still going to happen and we will have the gear and clothes to make it happen for you.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: What has been the best customer experience or comment you\u2019ve had since the crisis started?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>BMS<\/strong>: Our customers have been great throughout this experience. Genuinely concerned for our business. I had customers reach out to me individually and ask for a specific item they needed during the closure. They could have gone online but they didn\u2019t. So we would make arrangements for them to come by for curbside delivery. I had a customer for instance that needed to buy camp fuel, a $12 purchase for a couple of canisters, but she handed me $100 and said \u201ckeep the change! We need you to be here when this thing passes!\u201d Try as I might, she wouldn\u2019t take the change or more product \u2014 she insisted on overpaying to do her part to help us through this dark time. My message to her is: you know who you are and your gesture was truly AMAZING! Thank you for supporting Bristlecone and we will continue to find ways to pay it forward, as well.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: Is there anything else you\u2019d like to add regarding your business during the pandemic?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>BMS<\/strong>: It\u2019s been an interesting time for sure \u2014 business schools don\u2019t teach you how to handle a retail store during a pandemic closure! I feel for all our business brethren out there, as I am sure they can relate. We have learned a lot more about our business than we knew before and we will be employing these learnings going forward that will make us better prepared for the next curveball that gets thrown our way.<\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/local\/were-open-bristlecone-mountain-sports\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Charters and Bristlecone Mountain Sports in Basalt is open for business for everyone&#8217;s outdoor recreation needs.Courtesy photo Business name: Bristlecone Mountain Sports Address: 781 E. Valley Road, Basalt, CO 81621 Phone: 970-927-1492 Web: http:\/\/www.bristleconemountain\u200bsports.com Support Local Journalism Donate Email: info@bristleconesports.com Instagram: @bristleconemountainsports Aspen Times: How have you gotten creative during this time? What have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2458194","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-17 18:11:36","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2458194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2458194"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2458194\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2458194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2458194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2458194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}