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Before the Covid, I used to hear the term marketing and think it meant \u201cthe manner in which products are packaged, branded and sold.\u201d You, know, marketing.<\/p>\n
But now the term marketing has come to mean, \u201cplanning and executing a shopping trip to the grocery store.\u201d Oh, I know, it is a word that has a double usage, but never before have I sat down and executed a \u201cmarketing plan\u201d for when I went to super market like I do now. Pre-Covid, or PC as we call it around my house, our shopping trips were pretty much seat of the pants, based on what we wanted for dinner that evening and what junk food looked good at any given time.<\/p>\n
As I write this I have just returned from a visit to the El Jebel City Market and I can tell you it more closely resembled a planned strike force mission than a casual, \u201cwhat do you feel like for dinner honey?\u201d trip to the local store.<\/p>\n
These days we begin the marketing plan the night before, plotting out just what we think we need for the coming month. Then we make a map of the supermarket, designating which aisles to go to find the components of the list. We get our masks on, take our Clorax Wipes out, coordinate a time shortly after the senior citizens hour, but just before the lunch crowds begin to gather, and head out on our marketing mission. It\u2019s exhausting.<\/p>\n
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