{"id":2458498,"date":"2020-05-15T22:32:01","date_gmt":"2020-05-16T04:32:01","guid":{"rendered":"https:\/\/www.aspentimes.com\/news\/were-open-ripton-co\/"},"modified":"2020-05-15T22:32:01","modified_gmt":"2020-05-16T04:32:01","slug":"were-open-ripton-co","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/were-open-ripton-co\/","title":{"rendered":"We\u2019re Open: Ripton &amp; Co."},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-051620-1-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-051620-1-1024x683.jpg 1024w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-051620-1-300x200.jpg 300w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-051620-1-768x512.jpg 768w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-051620-1-1536x1024.jpg 1536w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/bizprofile-atd-051620-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p><figcaption><strong>Ripton &amp; Co. is a relatively new Aspen company that is making the &#8220;jort&#8221; &#8211; or jean shorts &#8211; cool again.<\/strong><br \/><em>Courtesy photo<\/em><\/figcaption><\/div>\n<\/figure>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Business name<\/strong>: Ripton &amp; Co.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Address<\/strong>: 233 Gilbert St. No. 24, Aspen, CO 81611<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Phone<\/strong>: 802-922-5891<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Web<\/strong>: riptonco.com<\/p>\n<div class=\"row\">\n<div class=\"col\" readability=\"6\">\n<div class=\"row at-donation at-donation-mobile p-0\" readability=\"7\">\n<div class=\"col-xl-4 p-2\">\n<div data-bg=\"url(https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/03\/AT-logo-white.png)\" class=\"p-0 mt-2 mb-2 h-75 text-center rocket-lazyload\">\n<p><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/03\/AT-logo-white.png\" class=\"logo m-0 p-0 invisible\"><\/p>\n<\/div>\n<\/div>\n<p><h3 class=\"d-inline mr-3\">Support Local Journalism<\/h3>\n<p><button class=\"btn d-inline\" type=\"button\" onclick=\"handleDonationButtonClickMidArticle()\">Donate<\/button><\/p>\n<\/div>\n<p><\/div>\n<\/div>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Instagram<\/strong>: @ripton_co<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Aspen Times<\/strong>: How have you gotten creative during this time? What have you done to keep your customers engaged?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>Ripton &amp; Co.<\/strong>: We\u2019ve been riding our bikes in small groups, in a responsibly cautious manner to all trail users. But getting outside a lot during this warm spring and producing a lot of photography of the brand. Social media has its downfalls, but sharing our time outside in Aspen with each other has been inspirational during the pandemic.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: What\u2019s the most important thing the community can do to support you?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>RC<\/strong>: Try a pair of \u201cAction Jorts\u201d or if they sound like something a friend would like, pass our information along. Lots of ski bums and mountain town people have embraced the aesthetic of the jort through the years, but we\u2019re just making it super thin, stretchy and high performance. The outdoor industry has really built a lot of excitement for the company, but Aspen as a whole doesn\u2019t know it exists yet.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: Where can we find your most current offerings and updates?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>RC<\/strong>: At this point we are only online. We produce our shorts in L.A., so the cost is quite high and so direct is the best model for us. Once things open back up around town, we can likely coordinate a fitting. But we also take returns or you can order multiple sizes and swap.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: What has been the best customer experience or comment you\u2019ve had since the crisis started?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>RC<\/strong>: The young people in Aspen rallied together this fall to preorder 200 pairs of jorts. At the time I was overdrawing my bank account and had zero money to actually produce anything\/start a company. This massive local vote of confidence financed our first 300 units of fabric and got the company off the ground. I\u2019m not sure if this could have happened anywhere else \u2014 the closeness of the community via the mountain, the trails and the compact city made trying something new in e-commerce an exciting success. Since then, I\u2019ve had a lot of comments about action jorts changing the way people felt when they ran, hiked, skied, biked. Because they\u2019re stylish and light-hearted, it somehow makes something that can seem like a struggle more fun and more light.<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>AT<\/strong>: Is there anything else you\u2019d like to add regarding your business during the pandemic?<\/p>\n<p class=\"STND-STND BodyText BoldIntro\"><strong>RC<\/strong>: Our factory that\u2019s producing our preorder pushed our next 1,000 units aside to produce masks, which of course we can\u2019t complain about too much. But we\u2019ve reorganized our website to be preorder. In the age of Amazon, I know it seems strange to wait for a product, but it\u2019s essential in our small, scrappy style. If you\u2019re willing to place a preorder, it creates a more stable cash flow and lets us grow toward the future.<\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/were-open-ripton-co\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ripton &amp; Co. is a relatively new Aspen company that is making the &#8220;jort&#8221; &#8211; or jean shorts &#8211; cool again.Courtesy photo Business name: Ripton &amp; Co. Address: 233 Gilbert St. No. 24, Aspen, CO 81611 Phone: 802-922-5891 Web: riptonco.com Support Local Journalism Donate Instagram: @ripton_co Aspen Times: How have you gotten creative during this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2458498","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-17 15:40:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2458498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2458498"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2458498\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2458498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2458498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2458498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}