{"id":2458948,"date":"2020-05-28T13:02:00","date_gmt":"2020-05-28T19:02:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=326471"},"modified":"2020-05-28T13:02:00","modified_gmt":"2020-05-28T19:02:00","slug":"high-country-introducing-antedotum-aspens-own-luxury-cbd-skincare-company","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/high-country-introducing-antedotum-aspens-own-luxury-cbd-skincare-company\/","title":{"rendered":"High Country: Introducing Antedotum, Aspen\u2019s own luxury CBD skincare company"},"content":{"rendered":"<div class=\"swift-gallery p402_hide\" readability=\"6.4382716049383\">\n<ul id=\"imageGallery-326471-955\" class=\"gallery list-unstyled gallery-container\">\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_1-1024x658.jpg\" data-sub-html=\"Courtesy Antedotum | The Antedotum Dynamic Duo: Elixir Firming Serum and Vital Face Oil.\" class=\"swift-gallery-slide h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>The Antedotum Dynamic Duo: Elixir Firming Serum and Vital Face Oil.<\/strong><br \/>Courtesy Antedotum<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_1-1024x658.jpg\" data-no-lazy=\"1\" alt=\"The Antedotum Dynamic Duo: Elixir Firming Serum and Vital Face Oil. \"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_2-1024x683.jpg\" data-sub-html=\"Alexis Ahrling | Karina and Christopher Marconi photographed for the Front Porch Project at home in Snowmass Village.\" class=\"swift-gallery-slide h-100\" readability=\"-1.5\">\n<div class=\"caption\" readability=\"8\">\n<p><strong>Karina and Christopher Marconi photographed for the Front Porch Project at home in Snowmass Village.<\/strong><br \/>Alexis Ahrling<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_2-1024x683.jpg\" data-no-lazy=\"1\" alt=\"Karina and Christopher Marconi photographed for the Front Porch Project at home in Snowmass Village.\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_3-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_3-1024x683.jpg\" data-sub-html=\"Courtesy Antedotum | Antedotum is planning new packaging made of Colorado wildflower seed paper.\" class=\"swift-gallery-slide h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>Antedotum is planning new packaging made of Colorado wildflower seed paper.<\/strong><br \/>Courtesy Antedotum<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/05\/Photo_3-1024x683.jpg\" data-no-lazy=\"1\" alt=\"Antedotum is planning new packaging made of Colorado wildflower seed paper.\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"caption-toggle\"><a href=\"https:\/\/www.aspentimes.com\/news\/high-country-introducing-antedotum-aspens-own-luxury-cbd-skincare-company\/#\" class=\"show-captions\">Show Captions<\/a><a href=\"https:\/\/www.aspentimes.com\/news\/high-country-introducing-antedotum-aspens-own-luxury-cbd-skincare-company\/#\" class=\"hide-captions\">Hide Captions<\/a><\/p>\n<\/div>\n<p>Since my colleagueMaddie Vincent&nbsp;<a class href=\"https:\/\/www.aspentimes.com\/snowmass\/snowmass-locals-helps-launch-new-cbd-skincare-line\/\">first introduced<\/a>&nbsp;Snowmass Sun readers to Karina Marconi in March, much has changed for the locally based founder of Antedotum \u2014 a newly formed luxury CBD skincare company. Marconi, who soft- launched the line this winter, has not only reorganized her team, but also reformulated and repackaged Antedotum\u2019s two hero products, officially re-released on Mother\u2019s Day.<\/p>\n<p>Co-founded with her husband Christopher Marconi, the couple has fittingly created the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/antedotum.com\/collections\/products\/products\/dynamic-duo\" target=\"_blank\">Dynamic Duo<\/a>: an Elixir Firming Serum with a Vital Face Oil \u2014 each infused with 500 milligrams of CBD oil (extracted from certified- organic, full-spectrum hemp) with a proprietary blend of pure ingredients handpicked to help battle common skin issues from inflammation and dryness to dark spots and wrinkles.<\/p>\n<p>Relaunching amid a global pandemic hasn\u2019t been without challenges. The pair had to find bottling alternatives beyond China and learned that prospective retailers like Neiman Marcus are&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/neiman-marcus-the-retailer-to-the-rich-stumbles-into-bankruptcy-11588860617\" target=\"_blank\" rel=\"noopener noreferrer\">filing for bankruptcy<\/a>. But the Marconis \u2014 also parents to Nico, 12 and Havana, 7 \u2014 have found that working together while staying at home has been wildly productive.<br \/>\u201cSeeing Karina in her happy place is everything for me,\u201d Christopher told me during a socially distant interview at their home in Snowmass. \u201cAnd working on Antedotum has become my happy place, too.\u201d<\/p>\n<p>With decades of experience in luxury cosmetics, including an executive role at Chanel Beauty, Karina started Antedotum as her \u201cthird baby.\u201d Christopher, whose career in finance spans mergers and acquisitions to managing turnarounds, saw a promising response to what his wife had created, committing to the company as chairman while Karina serves as CEO.<\/p>\n<div class=\"row\">\n<div class=\"col\" readability=\"6\">\n<div class=\"row at-donation at-donation-mobile p-0\" readability=\"7\">\n<div class=\"col-xl-4 p-2\">\n<div data-bg=\"url(https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/03\/AT-logo-white.png)\" class=\"p-0 mt-2 mb-2 h-75 text-center rocket-lazyload\">\n<p><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2020\/03\/AT-logo-white.png\" class=\"logo m-0 p-0 invisible\"><\/p>\n<\/div>\n<\/div>\n<p><h3 class=\"d-inline mr-3\">Support Local Journalism<\/h3>\n<p><button class=\"btn d-inline\" type=\"button\" onclick=\"handleDonationButtonClickMidArticle()\">Donate<\/button><\/p>\n<\/div>\n<p><\/div>\n<\/div>\n<p>\u201cI wanted to build a brand that truly helps people, that gives more than it takes and supports others in living a better life,\u201d Karina shared. \u201cI\u2019m a lifelong skincare aficionada and over the past few years, have incorporated CBD into my personal wellness ritual. I realized that there was an opportunity in the market to create a best-in-class CBD skincare line, so started working meticulously with scientists to create remedies that can easily be incorporated into any routine and are formulated with optimal potency.\u201d<\/p>\n<p>Late last year, the Marconis applied to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.canopyboulder.com\/\" target=\"_blank\">CanopyBoulder<\/a>&nbsp;\u2014 one of the cannabis industry\u2019s leading&nbsp;<a class href=\"https:\/\/www.aspentimes.com\/news\/marijuana\/cannabis-calling-ryan-sterlings-rise-from-bartender-to-budtender-to-ceo\/\">business accelerators<\/a>&nbsp;and&nbsp; venture capital funds. Antedotum was one of 10 startups selected out of a pool of about 400 companies for the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/go.canopyboulder.com\/canopyboulder-winter-2020\" target=\"_blank\">Winter 2020 Cohort,<\/a>&nbsp;which began in January. Weekly road trips to the Front Range for in-person pitch sessions and business seminars turned virtual for the final month of the program, with a Zoom celebration upon completion in April.<\/p>\n<p>\u201cThe market for luxury CBD products is wide open and ripe for a brand like Antedotum,\u201d said CanopyBoulder co-founder and CEO Patrick Rea. \u201cKarina and Christopher have developed an incredibly efficacious product that their customers rave about. We are excited to support their entrepreneurial journey.\u201d<\/p>\n<p>With CanopyBoulder\u2019s backing, Antedotum was able to bring on a full-time director of sales and marketing \u2014 Shenna Jean, a leader in the Aspen wellness communitywho recently relocated to Denver to facilitate faster brand growth \u2014 with the goal of expanding nationally into luxury cosmetic retailers from&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.forbes.com\/sites\/katieshapiro\/2020\/01\/07\/sephora-embarks-on-largest-cbd-skincare-launch-yet-with-saint-jane\/#4de460ff37e5\" target=\"_blank\">Sephora<\/a>&nbsp;to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/credobeauty.com\/\" target=\"_blank\">Credo<\/a>.<\/p>\n<p>The Marconis plan to unveil additional products later this year and will also remain deeply rooted in the local community \u2014 to which they credit as having \u201cthe most sophisticated consumers\u201d who helped build the brand in sharing feedback throughout the process \u2014 while developing wellness workshops, spa partnerships and retailer events.<\/p>\n<p>Christopher called the CanopyBoulder program \u201cpivotal\u201d and added, \u201cIt provided us with tremendous industry knowledge on the benefits of CBD, what it takes to succeed as a new brand in an ever-changing marketplace and connected us with amazing resources that can help us scale Antedotum to the next level.\u201d<\/p>\n<p>As one of the company\u2019s early testers, I\u2019m assured that Antedotum is well on its way with a perfect pair of products that has&nbsp; simplified my own beauty routine and restored my sensitive skin from the harsh effects of living in High Country.<\/p>\n<p><em>Katie Shapiro can be reached at&nbsp;<\/em><a href=\"mailto:katie@katieshapiromedia.com\" target=\"_blank\" rel=\"noopener noreferrer\">katie@katieshapiromedia.com<\/a><em>&nbsp;and followed on Twitter&nbsp;<\/em><a class href=\"https:\/\/twitter.com\/bykatieshapiro\"><em>@bykatieshapiro<\/em><\/a><em>.&nbsp;<\/em><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/high-country-introducing-antedotum-aspens-own-luxury-cbd-skincare-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Antedotum Dynamic Duo: Elixir Firming Serum and Vital Face Oil.Courtesy Antedotum Karina and Christopher Marconi photographed for the Front Porch Project at home in Snowmass Village.Alexis Ahrling Antedotum is planning new packaging made of Colorado wildflower seed paper.Courtesy Antedotum Show CaptionsHide Captions Since my colleagueMaddie Vincent&nbsp;first introduced&nbsp;Snowmass Sun readers to Karina Marconi in March, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2458948","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-17 05:48:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2458948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2458948"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2458948\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2458948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2458948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2458948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}