Radio 1012018-12-18T10:30:11+00:00

When creating your custom marketing plan, we often use some of the terms listed below. We realize not everyone speaks “Radio” as a second language, below is everything you ever wanted to know about Radio

Afternoon Drive (PM Drive)2018-12-18T09:16:05+00:00

Monday though Friday from 3-7PM.

AM Drive (Morning Drive)2018-12-18T09:12:51+00:00

Monday through Friday from 6AM to 10AM.

Audience Composition2018-12-18T09:18:18+00:00

The demographic or socioeconomic profile of a station’s audience.

Avail2018-12-18T09:19:01+00:00

The commercial position in a program or between programs on a given station available for purchase.

Average Quarter-Hour Persons (AQH)2018-12-18T09:17:27+00:00

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

Average Quarter-Hour Rating2018-12-18T09:17:51+00:00

The average Quarter-Hour Persons estimate expressed as a percentage of the population being measured.

Best Time Available (BTA)2018-12-18T09:20:02+00:00

Commercials which are scheduled by the station to run at the best available time after all other sponsor commitments are met.

Billboard (radio billboard)2018-12-18T09:19:27+00:00

Name mentions given to an advertiser in return for a program/station commitment (often to a “sponsor” of the program).

Combo2018-12-18T09:20:52+00:00

Two (or sometimes more) Radio stations, usually operated by the same owner in the same market.

Cost Per Point (CPP)2018-12-18T09:21:22+00:00

The cost of reaching an Average Quarter-Hour Persons audience that is equivalent to one percent of the population in a given demographic group.

Cost Per Thousand (CPM)2018-12-18T09:21:47+00:00

The cost of delivering 1,000 gross impressions.

Coverage Area2018-12-18T09:22:11+00:00

The geographic area within which a signal from an originating station can be received.

Cume Persons2018-12-18T09:22:39+00:00

The total number of different persons who listen to a Radio station during a daypart for at least five consecutive minutes.

Daypart2018-12-18T09:23:05+00:00

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.

Demo (Target Demo)2018-12-18T09:23:30+00:00

The age group and make-up of the audience that you wish to receive your product or service message.

Equal Distribution2018-12-18T09:23:55+00:00

Ensuring that commercials are scheduled to run in a broad time period or combination of time periods, getting equally distributed across each time period.

Equal Rotation2018-12-18T09:24:18+00:00

Usually refers to ensuring that commercials are scheduled to run in a broad time period or combination of time periods and get equally distributed across each time period.

Evening2018-12-18T09:24:41+00:00

Monday though Friday from 7PM-Midnight.

Fixed Position (sometimes called ‘anchored’)2018-12-18T09:25:07+00:00

A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.

Flight2018-12-18T09:25:39+00:00

Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.

Flight Dates2018-12-18T09:26:03+00:00

Start and end dates of an advertising campaign.

Frequency2018-12-18T09:26:28+00:00

The average number of times the same person will hear a commercial.

Frontload2018-12-18T09:26:56+00:00

Refers to creating a schedule that tends to place more commercials on days of the week that have less demand.

Gross Impressions (GIs)2018-12-18T09:27:35+00:00

The sum of the Average Quarter-Hour Persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a schedule.

Gross Rating Points (GRPs)2018-12-18T09:27:56+00:00

The sum of all rating points achieved for a particular commercial schedule.

Live Read2018-12-18T09:28:18+00:00

Announcement is read “live” on-air by a station personality.

Local Marketing Agreement (LMA)2018-12-18T09:28:38+00:00

An arrangement where one station or owner takes sales responsibility for the commercial time on another station that it does not own.

Midday2018-12-18T09:29:17+00:00

Monday through Friday from 10AM-3PM.

Morning Drive (AM Drive)2018-12-18T09:29:38+00:00

Monday through Friday from 6AM to 10AM.

Net Reach2018-12-18T09:30:00+00:00

The number of different people that will hear the commercial at least one time.

Nielson & Eastlan2018-12-18T09:17:02+00:00

Radio ratings service

Optimum Effective Scheduling (OES)2018-12-18T09:30:22+00:00

Advertising purchasing concept designed to reach the majority of a station’s audience three or more times in a week by distributing commercials evenly Monday-Sunday from 6AM to Midnight.

Piggy-Back2018-12-18T09:30:50+00:00

Two commercials scheduled to run back-to-back, purchased by the same advertiser.

PM Drive (Afternoon Drive)2018-12-18T09:31:30+00:00

Monday though Friday from 3-7PM.

Pre-emption and Pre-emptible2018-12-18T09:31:53+00:00

The displacement of a scheduled commercial announcement in favor of a higher-priced commercial or for some other reason.

Remote2018-12-18T09:32:18+00:00

A live broadcast from your business.

Rep2018-12-18T09:32:42+00:00

Short for representative. The station account executive who serves a local advertiser or agency.

Rotation2018-12-18T09:33:37+00:00

The distribution of commercials across a section of days and hours within the purchased time period.

Run of Schedule (ROS)2018-12-18T09:33:11+00:00

Commercials scheduled to run across multiple dayparts and multiple days. Usually Monday-Friday, 6AM-12AM

Simulcast2018-12-18T09:33:58+00:00

When two or more Radio stations broadcast the same programs and same commercials at the same times.

Sponsorship2018-12-18T09:34:22+00:00

The purchase of a radio program or specific feature.

Target Demo (Demo)2018-12-18T09:35:26+00:00

An age group or audience make-up that you target with your commercial message.

TOMA (top-of-mind-awareness)2018-12-18T09:34:43+00:00

Achieving a high level of recognition with a specific audience.

Total Audience Plan (TAP)2018-12-18T09:35:05+00:00

An advertising schedule that places ads in a pattern that utilizes all station dayparts for maximum station audience exposure.

Total Survey Area (TSA)2018-12-18T09:35:49+00:00

Geographic area that encompasses the Metro Survey Area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.

Unit2018-12-18T09:36:16+00:00

One commercial message regardless of length.