Aspen History: One-way trip

One b/w film negative of skiers near the base of Lift One, 1953-. The chairlift is visible, and a sign on one of the towers advertises the Hotel Jerome.
Mary Eshbaugh Hayes

“Ski Corporation grants special resident rates,” announced The Aspen Times on Nov. 8, 1951. “Aspen business people who have to snatch odd two-hour respites in their work for a run down the ski trails will be happy to hear that the Ski Corporation has announced a special boon to local residents this season of $1.10 for a single ride on the lift. This new rate will no doubt inspire many non-skiers to take a ride up to the Sundeck for lunch occasionally, just for the breathtaking beauty of the trip. With the single-ride rate, the corporation also grants the right for local adults to purchase coupon books of six one-day tickets for $15.30 or annual tickets of $78 for a single person, $105 for a married couple. And Aspen school children may ride all lifts for 50c a day.” The image above shows skiers near the base of Lift One in the early 1950s.

via:: The Aspen Times