When longtime local and beauty industry legend Lily Garfield picks a product to put on her shelf, she’s usually among the first. As the founder of Cos Bar, which opened its original store doors in Aspen in 1976, Garfield has grown her luxury beauty boutique empire to 20 stores in 12 states.
Cos Bar can credit Garfield to discovering the likes of La Mer, Clé de Peau Beauté, Laura Mercier and Bobbi Brown before any other independent retailer, and now the store is adding its first-ever CBD brand to its posh product portfolio with the launch of Lord Jones in its Colorado and California locations.
“Aspen is internationally singular in its awe-inspiring and idyllic outdoor lifestyle. Lord Jones is delighted to be the first CBD brand available at Cos Bar Aspen. Lily and her team have always been at the forefront of discovering prestige brands and setting trends for the beauty industry,” says Lord Jones President and co-founder Cindy Capobianco.
As to why Cos Bar has decided to embrace the exploding CBD wellness trend, Cos Bar senior director of buying and planning Nina Singh explains, “Beauty no longer stops at just makeup and skincare. I put CBD with other ‘magic’ ingredients like superfoods and superherbs. I do believe there is more to CBD than just hype.”
Since its start in Los Angeles in 2016, Lord Jones has emerged as a cult favorite among celebrities who swear by its best-selling body lotion before and after appearances spent in stilettos (I can personally vouch for it after a day spent in ski boots on the slopes). Starlets including Chelsea Handler, Olivia Wilde, Mandy Moore, Busy Phillips, Amy Schumer and Jessica Seinfeld regularly praise the Lord on Instagram, which has skyrocketed the brand’s visibility, but the quality and effectiveness of the topicals, tinctures and edibles speaks for itself.
Cos Bar is carrying the complete Lord Jones lineup, which includes: gumdrops and chews made by hand in small batches from single origin Ecuadorian dark chocolate and imported natural European fruit essences; body lotion and oil developed by a veteran team of personal care experts to provide soothing moisture; tinctures and gel capsules formulated to retain the plant’s original terpenes and phytocannabinoids — all infused with broad spectrum CBD extract derived from American-grown hemp.
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Singh adds, “What really intrigued me about Lord Jones was their fan following, the varied usage and the results in their customer feedback. I was very curious to try out the lotion on my own ailments. And when I did try the products, I noticed a difference after use.”
Cos Bar Aspen is at 309 S. Galena St. (970-925-6249); Lord Jones products also are available online and ship nationwide at lordjones.com.
According to a new estimate from cannabis industry analysts the Brightfield Group, the CBD market alone could hit $22 billion by 2022. But despite its ever-growing place in the wellness world, there’s still not a lot of research on CBD — short for cannabidiol, the chemical compound found in the cannabis plant that has no psychoactive properties. Solely through user feedback, it’s widely reported to help relieve stress and anxiety, muscle soreness, insomnia and more.
Capobianco recommends, “Our CBD lotion is the perfect lifestyle staple for Aspenites, for pre-hike or après ski use and to tame a sunburn. And our products promote a calm sense of well-being always, no matter the activity.”
Katie Shapiro can be reached at katie@katieshapiromedia.com and followed on Twitter @kshapiromedia.