For the fifth year running, REI will close its stores and pay all of its 13,000-plus employees to “Opt Outside” for Black Friday, which is the day after Thanksgiving.
But the company now says it — and its members — need to do more.
REI announced new commitments to reduce its environmental impact. And it’s asking members to pledge to follow a 52-week “Opt to Act” plan for the year to come.
REI wants to mobilize its members, in conjunction with its employees, to take action throughout the next year. The Opt to Act plan provides resources for members to find local cleanup efforts across the country and commit to simple acts that reduce individuals’ carbon footprint.
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Stephen Regenold writes about outdoors gear at http://www.gearjunkie.com