All Time Low Are Selling Their Own Brand Of Wine

Because everything is wine, and nothing matters.

The lads in All Time Low have made their own wine, which they’re selling as merch!

Using a play on words from their single ‘Everything Is Fine’, All Time Low’s wine is called ‘Everything Is Wine’. Brilliant stuff.

The wine itself is a Californian Cabernet Sauvignon – and you can buy bottles in multiples of two, all the way up to a crate of 60 – all from All Time Low’s merch store.

Sharing the meaning behind the wine release, All Time Low have posted “Wine and Music are distant cousins, products of the heart and soul woven together: complex, none the same, each telling a unique story: They anchor us to our memories. Close your eyes and recall the feeling; a song takes you back to a first love, a lasting heartbreak, or just a damn good party… It’s a powerful magic, like an invisible string pulling you back in time, rooted in the ambiance of the moment, stirring at the bottom of your glass like a familiar melody stirs up forgetten emotion. It is with that in mind that we present you with ‘EVERYTHING IS WINE,’ a Cabernet Sauvignon that we hope you’ll share with friends, family and loved ones on the nights that memories are meant to be made. Throw on your favorite record and raise a toast to the moments that will live on forever at the bottom of this bottle.”

And as if you needed any more encouragement, check out All Time Low tasing their own wine:

This isn’t even the band’s first foray into the world of wine-based merchandise either. Never forget their Rosé All Time Low tees and totes:

via:: Rock Sound News